Plus Size Luxury Clothing E-tailer La Grande Dame Launches New, Easier to Use Site; Celebrates with Site-Wide Sale Complete With Doorbusters

La Grande Dame, http://www.lagrandedame.com, is proud to introduce their newly re-designed e-commerce site. The site was created with an excellent user experience in mind.

“The new site isn’t just beautiful, it is easy to use. Plus, we have designed it to make shopping for plus size clothing easier. Shoppers can learn about the various body types and then shop for styles that will fit them!.” Said La Grande Dame Co-founder Michelle Wood

Based on customer feedback and the desire to create the best overall shopping experience, La Grande Dame has made a number of data driven decisions to update the site aesthetic and overhaul the information architecture. These fashion jackets online changes reduced a lot of the clutter in the interface and created a more intuitive user experience.

The site was re-designed to put more focus on the product and all of its attributes as well as highlighting related products. The site then guides shoppers through a very quick, ultra secure 1 page checkout process.

The site was designed by Schawel., a specialty web design firm, dedicated solving problems through design and making high end, beautiful, easy to use web designs.

“Before signing on to work with La Grande Dame we learned they were not only serious about their business but also passionate about providing their users the best possible experience. Plus size clothing is an interesting niche which always attracts us and makes the work fun and unique.” Said Schawel founder Michael Schawel

On top of traditional site navigation that allows user to shop by a particular type of clothing, the new La Grande Dame website gives shoppers the opportunity to shop by body type or by occasion, without causing additional confusion or layers of navigation within the site.

“Our consumers now have the ability to shop in a more personalized way”. Remarked La Grande Dame’s CEO Catherine Wood Hill “They can sort our beautiful designer clothing in many different ways to make finding the perfect item a breeze.”

Additionally, the new website has Facebook integration and allows users to comment on, and rate products to make the site more social.

“Our goal is to create a conversation about plus size fashion that runs between our blog, Facebook, Twitter and the site. We want women to feel comfortable coming to us, and more importantly, our other users, for fashion advice”. Said Wood

To celebrate the new site’s launch, La Grande Dame is having a huge site-wide sale complete with doorbusters to reward the first shoppers on the new site.

Sale Details

When: November 16th, 12:01 AM PT through November 23rd, 11:59 PM PT 2010

Where: http://www.LaGrandeDame.com

What: 20% off the entire site PLUS doorbusters for the first 50 shoppers. Doorbusters include free merchandise and gift certificates! One lucky shopper will win a $500 shopping spree to La Grande Dame. All newsletter subscribers will also be entered for a chance to win.

Coupon Code: Use the coupon code LAUNCH20 for 20% off

About La Grande Dame

Founded by mother and daughter team Michelle Wood and Catherine Wood Hill, La Grande Dame is making a huge splash in fashion circles with their varied and beautiful selection.

“So many women feel they don’t deserve to buy beautiful clothing for themselves until they lose weight or because they are too fat to look good in anything. That’s ridiculous, if women wear clothes made for their particular body type in wonderful fabrics, every woman can look and feel great” exclaims Wood.

Located in beautiful Los Altos, CA, La Grande Dame (http://www.lagrandedame.com) is an online retail company specializing in high-end fashion for plus sized women. With a passion for fashion and desire to make women feel beautiful, La Grande Dame has spent the last decade scouring stores across the country and even abroad, searching for stunning clothing and accessories to offer their clientele. La Grande Dame is a fashionista favorite, garnering frequent coverage on Plus Size About.com, NYTimes.com and coverage on morning shows and blogs across the country.

For more information about La Grande Dame or the new site please contact Catherine Wood Hill by calling 866-972-3263 or emailing catherine (at) lagrandedame.com.

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